Proposal DNA™
Your company's voice, win themes, and brand — captured and applied consistently across every proposal.
The Problem
Every proposal should sound like your company. But different team members write in different voices, your best language gets lost between projects, and brand consistency falls apart under deadline pressure. You rewrite the same differentiators every time because nobody remembers what worked last time.
The Solution
Proposal DNA™ captures three layers of your proposal identity. Your Client Profile stores company facts — capabilities, differentiators, past performance, set-aside status, NAICS codes. Your Writing Profile learns tone, terminology, win themes, and formatting preferences from your edits. Your Visual Style defines colors, fonts, headers, and logo placement. Together, they ensure every proposal is consistently, recognizably yours.
Key Benefits
Consistent Voice
Your Writing Profile captures tone, terminology, and formatting preferences so proposals sound like you — not like a template.
Captured Win Themes
The themes and differentiators that win are stored and available for every future proposal — no reinventing the wheel.
Complete Company Profile
Capabilities, differentiators, past performance summary, set-aside status, NAICS and CAGE codes — all in one structured profile.
Brand-Consistent Output
Visual styles — colors, fonts, headers, logo placement — are defined once and applied consistently.
See It In Action
Client Profile
Company capabilities, differentiators, past performance, and contract vehicles in one profile.
Writing Profile
Learned tone, terminology, win themes, and formatting preferences from your edits.
Visual Style Presets
Colors, fonts, headers, and logo placement — defined once, applied everywhere.